Is Your Restaurant AV Costing You Customers?

Audio and Video Play a Huge Role in Your Dining Experience 

No food or drink menu is good enough to survive a bad atmosphere in your restaurant. Customers aren’t there just to consume. They’re there to have an unforgettable experience they couldn’t recreate at home. When someone comes into your restaurant and the audio is too loud, or your servers can’t find the channel they want on the TV, they’re looking to get the check as soon as possible and leave. That’s if they even stick around. 

Restaurant AV systems are often overlooked, but they have a direct impact on satisfaction, dwell time, and return visits. Don’t let your Cass County, MN, restaurant lose business over something that can be resolved with a simple technology upgrade. 

SEE MORE: How Business Audio Video Systems Can Transform Bars and Restaurants

How Is Your Restaurant AV Letting You Down?

Is your current AV system up to the challenge? Often, it’s not a glaring issue that immediately signals the need for an upgrade. A lot of times, it’s small things you may not notice happen on a day-to-day basis, but are more obvious to people visiting for the first time. 

• Audio: Most complaints from patrons center around audio. In some cases, there’s uneven speaker coverage. Say, you’re hosting a trivia night. The audio drowns out the people by the DJ, while those on the outskirts can’t hear well enough to partake. You may also have issues with sounds bleeding between zones. That upbeat playlist by the bar shouldn’t make its way into a private dining room in the back. 

• Video: Low-resolution screens are the most obvious complaint from patrons. However, poor placement and visibility are also issues. Do only a few tables have a good view of the game? They’ll fill up quickly, but the rest will stay empty on game day. Input issues are also a huge red flag–you don’t want any patrons staring at error messages for more than a few minutes. 

• Control: Many of the above issues don’t relate to the equipment (speakers, displays, etc.), but rather to the used to manage them. Does it take multiple remotes to change the channel on the TV? Do you have the ability to control speakers and their respective volumes independently? You don’t want staff using billable time having to fight the technology in your space. 

How Are Your Customers Responding to Your Restaurant AV Performance? 

There’s no specific section in Google Reviews asking about your AV, and few customers will leave a message explicitly saying, “The AV was terrible.” However, you’ll notice a few common themes emerge in your reviews if you have ongoing issues. Are there reviews mentioning that it's too loud or hard to hear? Does anyone regret going there for a specific function or spots at night? That means your restaurant's AV not only turned off those customers but possibly future ones who read through those reviews. 

What Does a Professional AV Installation Entail? 

When you upgrade to a professionally-installed system, you’ll do a better job attracting and retaining customers. We’ll create a tailored design for your space that considers your layout, acoustics, and guest flow. We’ll include commercial-grade equipment that won’t fail at the worst times. Our solutions are durable, intuitive, and easy to maintain. 

You’ll get independent control of volume based on content or area. Simple interfaces will make it easy for staff to adjust the volume or switch the channel in seconds. We optimize screen placement for visibility and engagement, all without ruining your curated aesthetics. 

 

If your restaurant AV causes frustration for guests or staff, now is the time to address it. Call our team or fill out our contact form to discuss your space, your challenges, and practical options for improving atmosphere, usability, and guest experience.